I tell stories that make people feel, care and act.
I build campaigns and advocacy on complex global challenges, turning them into simple, human stories for every screen, from Reels to VR and whatever comes next.
12+ years in advertising, brand building, international development, non-profit advocacy and new media.
Add your photonew followers for UNDP across Instagram, Facebook and Threads
audience growth for UNDP India, to 250,000+
videos, photo stories and graphics for UNDP’s global channels
in communications, from advertising agency to the United Nations
I started in 2013 at a digital marketing agency, launching campaigns for Philips, CaratLane and Bigbasket. It taught me what makes people click, watch and share.
A master’s in New Media Storytelling at USC Annenberg took me to Los Angeles. There I produced immersive journalism for NPR, Al Jazeera, KCRW and Google, worked on advocacy campaigns at 72andSunny, and made a VR documentary on deportation that won a Webby Award.
Since 2019 I’ve brought that mix to the United Nations Development Programme (UNDP), first in New Delhi and now on its global channels in New York. I plan, write, shoot and edit campaigns on climate change, gender equality, poverty, crisis and digital transformation for audiences worldwide.
I work where strategy meets creativity. I write the brief, shape the idea, plan the distribution, make the film, and read the data that shows what worked.
Strategy and craft in one person, for UN agencies, causes and brands.
Briefs, messaging, channel plans and launches for brands and causes, from concept to results report.
UNDP: Save Our Ocean, Beat Plastic Pollution, End Poverty, Global Goals · Philips M1XDJ launch · #14000andCountingEditorial strategy, content calendars and community growth across Instagram, Facebook, X, LinkedIn and YouTube.
+400K at UNDP global · +80% at UNDP IndiaScripting, shooting direction and editing for Reels, explainers, brand films and short documentaries.
100+ multimedia pieces for UNDPPlatform strategy, paid social, SEM and measurement that shows what worked and what to change.
Meta Ads · Google Analytics · MeltwaterCopy, scripts, blogs and newsletters that keep a brand’s voice clear and human.
UNDP blogs on climate and inequality360°, VR and emerging formats that put audiences inside the story.
Webby winner · Emmy finalist · Google DaydreamPlatforms change every year. The job stays the same: find where the audience is, and tell the story in the language of that screen.
360° and VR documentary since 2017, from Google Daydream to a Webby. Ready for spatial video and AR.
Webby 2019 · Emmy finalist · Google Daydream InnovatorBringing an institution’s voice to new platforms and building audiences there from the start.
UNDP growth across Instagram, Facebook and ThreadsWorking the way creators do: vertical-first, personality-led, built for the feed.
My own travel channel, My Highway TalesSocial listening and analytics that shape what gets made, not just what gets reported.
Meltwater · Keyhole · Meta and Google AnalyticsFrom a global UN channel to a Webby-winning documentary: the work I’m proudest of.
Long-form stories on climate and inequality, published by UNDP.
Add imageAwards for documentary, interactive and campaign work.
Adobe Premiere Pro · After Effects · Photoshop · Lightroom · Canva · Mistika and Kolor (360° video)
Meltwater · Hootsuite · Keyhole · Meta Business Suite and Ads · Google Analytics · Google Ads · Mixpanel
Adobe Premiere Pro · Google Analytics · Google Ads · Design Thinking · Google VR and AR content production
English · Tamil · Telugu · French (learning)
Master of Communication Management, New Media Storytelling · University of Southern California, Annenberg · 2018
Bachelor of Commerce, Financial Accounting and Marketing · Bharathiar University · 2013 · Best Outgoing Student
I make travel films and Reels. From the last post office in the world to the dunes of Namibia, the Canadian Rockies and the calm of Ubud, I look for places that wow me, people who inspire me and cultures that open my mind. It energises me and keeps my short-form instincts sharp, tested on a real audience.
It started early: I won Drive with MTV, Tata Motors’ #TheChosenOnes and Quechua’s #NeedWarmth contest, which sent me to the summit of Kedarkantha in the Himalayas.
Visit myhighwaytales.com ↗I’m open to talk about communications, campaigns, social media and digital, across the UN system, international organisations, brands and tech.